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Steam Marketing
3 articles
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Your Steam Page Should Ask for One Next Action, Not Five
A Steam page that sends players to Discord, Kickstarter, a newsletter, a demo, and a wishlist button at the same time is not giving them options. It is leaking intent.
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Your Steam Capsule Art Is Not Branding, It's Ad Creative
Most indie devs treat the Steam capsule like a logo they are proud of. It is not branding. It is a tiny paid ad fighting for one click in a crowded grid, and the rules of ad creative are very different.
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Your Steam Page Should Win One Argument, Not Explain the Whole Game
A lot of indie Steam pages try to explain every system, every mood, and every feature at once. That usually lowers conversion. The better page picks one sharp argument, then makes the right player believe it fast.