https://gamelaunchguide.com/ Game Launch Guide covers indie game marketing, positioning, Steam pages, demos, wishlist strategy, community building, and launch campaigns. en https://gamelaunchguide.com/blog/steam-page-social-proof-indie-launch https://gamelaunchguide.com/blog/steam-page-social-proof-indie-launch Wed, 08 Jul 2026 04:00:00 GMT Steam Marketing A practical Steam page social proof guide for indie developers: what proof belongs on your page, where to place it, and what to avoid before launch. https://gamelaunchguide.com/blog/steam-page-one-next-action https://gamelaunchguide.com/blog/steam-page-one-next-action Wed, 01 Jul 2026 04:00:00 GMT Steam Marketing A practical Steam page CTA strategy for indie developers: pick one next action, reduce choice overload, and route players based on launch stage. https://gamelaunchguide.com/blog/indie-demo-repeatable-moment https://gamelaunchguide.com/blog/indie-demo-repeatable-moment Wed, 24 Jun 2026 04:00:00 GMT Launch Strategy A practical indie game demo strategy for Steam Next Fest, creator outreach, and wishlists: sell one repeatable moment instead of the whole game. https://gamelaunchguide.com/blog/steam-capsule-art-ad-creative https://gamelaunchguide.com/blog/steam-capsule-art-ad-creative Wed, 10 Jun 2026 04:00:00 GMT Steam Marketing A practical guide to Steam capsule art for indie games: what the tiny store asset must communicate, why branding is not enough, and how to test it before launch. https://gamelaunchguide.com/blog/indie-press-kit-point-of-view https://gamelaunchguide.com/blog/indie-press-kit-point-of-view Wed, 03 Jun 2026 04:00:00 GMT Press & Creator Outreach A lot of indie press kits are technically complete and still hard to use. If your kit reads like a storage bin instead of a sharp editorial angle, creators and journalists do extra sorting work and often move on. https://gamelaunchguide.com/blog/indie-game-nickname-launch-marketing https://gamelaunchguide.com/blog/indie-game-nickname-launch-marketing Wed, 27 May 2026 04:00:00 GMT Launch Strategy A lot of launch plans fail because the game has no portable identity. If players, creators, and even your own team cannot compress the pitch into a sticky nickname, your marketing keeps doing extra work. https://gamelaunchguide.com/blog/launch-campaign-spectator-moment https://gamelaunchguide.com/blog/launch-campaign-spectator-moment Wed, 20 May 2026 04:00:00 GMT Launch Strategy A lot of indie launches talk like every viewer is one click away from buying. They are not. Most people meet your game as spectators first. If your campaign gives them nothing fun to watch or retell, the sales pitch arrives too early. https://gamelaunchguide.com/blog/steam-page-win-one-argument https://gamelaunchguide.com/blog/steam-page-win-one-argument Wed, 13 May 2026 04:00:00 GMT Steam Marketing A lot of indie Steam pages try to explain every system, every mood, and every feature at once. That usually lowers conversion. The better page picks one sharp argument, then makes the right player believe it fast. https://gamelaunchguide.com/blog/launch-date-competing-with-player-habits https://gamelaunchguide.com/blog/launch-date-competing-with-player-habits Wed, 06 May 2026 04:00:00 GMT Launch Strategy Most indie teams choose a launch date by checking for big releases. That matters. Player habits matter more. If your game shows up when your audience is busy, tired, broke, or in the middle of another ritual, the page can look weaker than it really is. https://gamelaunchguide.com/blog/steam-tags-attracting-wrong-players https://gamelaunchguide.com/blog/steam-tags-attracting-wrong-players Wed, 29 Apr 2026 04:00:00 GMT Growth Strategy Most indie devs pick Steam tags that sound flattering instead of tags that filter for the right player. That gets you the wrong clicks, the wrong demo expectations, and weaker wishlist conversion. https://gamelaunchguide.com/blog/indie-demo-feedback-form-questions https://gamelaunchguide.com/blog/indie-demo-feedback-form-questions Wed, 22 Apr 2026 04:00:00 GMT Launch Strategy If your demo survey starts with "Did you like it?", you are collecting politeness, not decisions. Ask where interest dropped, what felt unclear, and why someone still has not wishlisted. https://gamelaunchguide.com/blog/steam-page-screenshot-order https://gamelaunchguide.com/blog/steam-page-screenshot-order Wed, 15 Apr 2026 04:00:00 GMT Marketing Most indie Steam pages lead with screenshots that explain the game instead of selling the click. That costs wishlists. Here is the order I recommend instead. https://gamelaunchguide.com/blog/post-launch-marketing-indie-game-90-days https://gamelaunchguide.com/blog/post-launch-marketing-indie-game-90-days Wed, 01 Apr 2026 04:00:00 GMT Launch Strategy Most indie devs treat launch day like the finish line. It's not. The 90 days after launch are when you either build long-term momentum or watch your game quietly disappear. https://gamelaunchguide.com/blog/indie-game-email-list-marketing-strategy https://gamelaunchguide.com/blog/indie-game-email-list-marketing-strategy Wed, 25 Mar 2026 04:00:00 GMT Marketing Every developer I know is obsessing over TikTok analytics. Almost none of them have an email list. That's the mistake. Here's how to build one that actually drives sales. https://gamelaunchguide.com/blog/indie-game-trailer-script-structure https://gamelaunchguide.com/blog/indie-game-trailer-script-structure Wed, 18 Mar 2026 04:00:00 GMT Marketing Most indie game trailers open with a logo and lose viewers in 3 seconds. Here's the shot-by-shot structure I use to turn trailers into wishlist machines. https://gamelaunchguide.com/blog/game-jams-indie-marketing-strategy https://gamelaunchguide.com/blog/game-jams-indie-marketing-strategy Wed, 11 Mar 2026 04:00:00 GMT Audience Building Developers treat game jams as learning exercises. The smart ones treat them as audience acquisition. Here's how a 48-72 hour jam can outperform three months of cold outreach. https://gamelaunchguide.com/blog/indie-game-pricing-strategy https://gamelaunchguide.com/blog/indie-game-pricing-strategy Mon, 09 Mar 2026 04:00:00 GMT Monetization Most indie devs either race to the bottom with $4.99 pricing or pick $14.99 because it feels safe. Neither is a strategy. Here's how to think about pricing as a marketing decision that affects who buys, when they buy, and what they tell their friends. https://gamelaunchguide.com/blog/market-indie-game-tiktok-2026 https://gamelaunchguide.com/blog/market-indie-game-tiktok-2026 Tue, 24 Feb 2026 05:00:00 GMT Social Media TikTok is the #1 discovery engine for indie games right now. Here's a complete strategy for going viral, building a community, and converting views into wishlists. https://gamelaunchguide.com/blog/reddit-marketing-indie-games-guide https://gamelaunchguide.com/blog/reddit-marketing-indie-games-guide Sat, 21 Feb 2026 05:00:00 GMT Social Media Reddit can make or break your indie game launch. Learn which subreddits matter, when to post, and how to avoid getting downvoted into oblivion. https://gamelaunchguide.com/blog/build-discord-community-before-launch https://gamelaunchguide.com/blog/build-discord-community-before-launch Wed, 18 Feb 2026 05:00:00 GMT Community Building Your Discord server is your most valuable marketing asset. Here's how to build an engaged community of 1,000+ members before you even have a release date.